LINCOLN, Neb.--Westminster College has partnered with Opendorse, the industry's leading NIL technology, data, and service provider. As the third member of the Presidents' Athletic Conference (PAC) to join the platform, Westminster strengthens the growing relationship between Opendorse and the conference.
Â
Through this partnership, Westminster student-athletes will gain access to a branded marketplace that allows brands and fans to directly connect with them, along with the tools needed to build, protect, and promote their personal brands. Titans will also receive on-demand NIL education, expert-led webinars, and courses focused on personal finance and brand development.
"Our student-athletes work extremely hard to promote our College and have proven to be wonderful representatives of Westminster in our community and around the country. Now, with the assistance from Opendorse, they can enhance not only Westminster, but they gain a tremendous asset to promote themselves," said Director of Athletics Jason Lener.
"It's important that we give every Titan the opportunity to benefit from the many ways NIL is transforming the college sports landscape. Our partnership with Opendorse will help our student-athletes learn how they can best use their Name, Image, and Likeness to shape their experience at Westminster and prepare themselves for life after intercollegiate athletics. The more we can provide to our student-athletes at Westminster the better."
Westminster has already had the chance to learn from Opendorse through its involvement in the Opendorse Bowl Series at Tom Benson Hall of Fame Stadium in Canton, Ohio. The Titan football team participated in on-site education, giving them an early glimpse of the resources that this new partnership will now bring to campus year-round.
"Opendorse is excited to welcome Westminster College as our newest PAC partner," said Jake Daugherty, Manager, Collegiate Partnerships at Opendorse. "We have gotten to know their student-athletes through the Opendorse Bowl Series, and they consistently show an eagerness to learn. We are thrilled to support them year-round with the tools and opportunities that will help them make the most of their experience at Westminster."
About Opendorse
Opendorse is the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 175,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network.
Â
For media inquiries, contact Opendorse SVP, Collegiate Services & Marketing Julian Valentin at julian.valentin@opendorse.com.
Â
